My target audience is recent school leaver males, aged 15-17, who are vaguely interested in pursuing the study of design. I chose this demographic, because the Massey school of design is quite female dominated, and potential male students might be dissuaded.
I wanted to convey the idea of Massey being a creative place, where you can make ordinary things extraordinary. I loosely explored 3 different disciplines with my 3 different gifs, namely fashion, spatial, and industrial, but all three could serve as a general advertisement for VCD and the visual arts at Massey with the common style across them.
I chose to use a loose, simple animated doodle style, because it implies future plans, progression, and improvement. The organic flowing style also represents creativity and art, and its casual, fun appearance would hopefully resonate and engage with people aged 15-17.
I would choose to show these advertisements on social media and as internet banners, because
15-17 year olds are highly active on social media, and the ads don't need to be looked at long to be understood. Hence, the meaning can be easily grasped as someone was scrolling past.
If I were to extend the piece, I would construct a little campaign where people would see the ad, and then be able to send in their own photo of something they would want to improve or "massey-fy" (an old, boring piece of furniture or something like that), and receive a little personalised animation showing its creative improvement, just to increase the audience engagement.
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