Sunday, 1 May 2016

Art Direction: Assignment 2

TYPOGRAPHY - Brief + Poems

This project explores the strengths and limitations of text only executions. You are encouraged to investigate and realise unconventional solutions to best understand the possibilities and parameters of both established conventions and ‘non-conformist’ solutions. An exercise in self-reflection based on textual narratives using the power of words only to communicate. It is a personal journey, it is about selecting a poem that has meaning for you. The poem could trigger a memory/emotion – a good one, a bad one, it could make you angry, sad, elated or relaxed. You will produce a typographical execution(s) based on one of the three New Zealand poems provided. You can work with the whole poem, one stanza, one line or even just one word – whatever is relevant. Find an appropriate and creative way of expressing and conveying your reflection through a type only solution so that your audience will get a sense of ‘you’ in the experience, memory or thought. 

  • Doesn't have to be related to the subject of the poem. Can be a video, installation, photo, etc etc. 
  • Based on a memory. Can be a single word or a phrase.

POEMS


phrases/words: "fine furniture" "you want to make friends" "gregarious" "the world on a good day" "sun was in its eyes" "blinded"

"it is morning" "wet clothes sinking down" "quivers and bubbles" "the skin" "look here"

"the loudest" "sad about him" "a very small house"/"little house" "feel too sorry" 

Memories to base typography about from the phrases:

Blinded: when i first needed glasses at age 11.
  • chalkboard
  • something to do with education 
  • scribbly
  • a literal blind
  • darkness
the skin: knowing your body, inhabiting it.
    • scratching, injuries
    • cuts
    • skin as a canvas
    • obviously would use my stomach as a vulnerable part, source of my illness, scratch it on me

    one experiment of scratching the word "skin" onto my skin

    The loudest: how i cant shut up, thoughts and stuff 
    • screaming as a soundtrack
    • scrawled
    • bright colour
    • layered phrase over and over itself as an animation maybe


    No comments:

    Post a Comment